We were tasked with creating a brand identity for an upcoming EDM artist, Last Local. His only condition was to bring away from the usual thought that one associates upon hearing the name first. 

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Taking inspiration from his music, we created a bold identity with a touch of whimsy. The flexible type characters are created using individual movable nodes – allowing the creation of dozens of variations of the typemark. However, the headliner of this visual identity is the fact that it can be set to dance to any of the artists tracks.