hostmaker
Property Management
Poster Design
London-based Hostmaker, is one of the fastest growing businesses. It helps Airbnb hosts provide “hotel-like” experiences to guests by managing everything from their Airbnb listing and design of their homes to housekeeping and guest experience.
As part of their branding activity, we were tasked
to create a Poster campaign for displaying around Tube stations across the city during their holiday season. Since people on-the-go have to discern information quickly among the many adverts displayed, we chose to use the brand mascot for this reason with precise communication for was brand recall.
Initial iterations using a combination of the brand mascot, Sir P John's avatars with different layouts and messaging.
Final iterations. An open magazine-like layout with the brand mascot in its original avatar for better brand recall with concise messaging was chosen.
Final design as poster.
All credits and rights for this project lies with Opposite HQ (formerly Beard Design Co.)